Info
R-Cubed is an innovative startup engineering team specializing in the Rebuilding, Restoring, and Renovating of diverse building types, including neo-classical structures, apartments, and office spaces—hence the name R-Cubed.
While incorporating a cube into the visual identity might seem like an obvious choice, we deliberately avoided this cliché. Instead, we pushed the creative boundaries by designing a logo with modular compositions, reflecting the team’s dynamic approach. This modularity highlights the bespoke, tailor-made solutions that R-Cubed offers, addressing each client’s unique needs and aspirations.
To further reinforce this concept of personalization, we designed business cards for the team where each card features a distinct edge-painted color. These colors are directly inspired by the shades used in architectural floor plans produced during the laser scanning process—a cutting-edge technology the team frequently employs.
The selected colors—representing the three primary hues that emerge in the scanning process—create a visual link between the brand and the precision-driven, highly technical services they provide.
