R-Cubed is a startup engineering team specialised in Rebuilding, Restoring and Renovating, a wide range of buildings such as neo-classics, apartments and offices, therefore the name R-Cubed.
Displaying a cube would be a cliché direction, so we decided to experiment with the logo itself by giving it modular compositions. Given this, we wanted to emphasise on the tailor made services R-Cubed team provides its clients with, because each client has unique needs and requests. We have provided each member of the team with a different edge-painted colour business card. Matching to the different colours appearing in the floor-plans they reproduce for their clients.
These are the three prevailing colours that appear in the floor-plans they reproduce during a laser scanning, a cutting edge technology tool they commonly use.