Optiphore Promo Video
Info
As part of the corporate identity developed for Optiphore B.V., a Netherlands-based engineering duo, we were commissioned to create a short promotional video introducing their new visual identity.
For this project, we joined forces with PDigitalArt to produce an atmospheric 3D animation that brings the identity into motion.
The animation builds on the custom typeface originally designed for Optiphore’s corporate identity. With its modernist approach and references to Dutch graphic designer Wim Crouwel, the typography moves beyond the flat surface and enters the third dimension. The letter “O” takes centre stage, transforming into a mechanical object that is gradually deconstructed. This process unfolds alongside kinetic typography elements, echoing the simulation studies Optiphore develops for its clients.
The video concludes with the reveal of the Optiphore logo, presented through a visual language inspired by futuristic cinema.
