Info
As part of the corporate identity of Optiphore B.V. a duo of engineers based in the Netherlands, we were asked to create a few seconds promo video that would aim to communicate the new identity of the office.
In this effort, we joined forces with PDigitalArt to create an atmospheric 3D animation that reflects their new identity.
The design was based on the custom font that we originally designed for their corporate identity, an ode to modernism one can say and more specifically to Wim Crouwel since the office is located in the Netherlands, the typography ceases to be flat and goes to a third dimension just like in their work, the typographic character “O” becomes the protagonist and transforms into a mechanical object that you slowly deconstructs in combination with kinetic typography elements, imitating the simulation studies they do for their clients.
At the end of the video the logo is review with clear influences from futuristic movies.
