Oikon Hospitality

Oikon Hospitality specialises in the financial management and development of hotel units. They approached us to develop their corporate identity and website, with the aim of communicating the specific nature of their services.

During our research, we noticed that most competitors' websites looked like hotel websites themselves, filled with large, attractive images of lobbies, swimming pools and guest rooms. This visual approach often made it difficult to understand what these companies actually did.

Oikon wanted to take a different direction. Rather than presenting hospitality as an experience, they wanted to highlight their expertise in fund management, numerical analysis, statistics and financial planning.

We translated this approach into the website's visual language through the use of Fira Mono, a monospace typeface commonly associated with programming and writing code. Infographics and statistical data became central design elements, while the blog was integrated into a horizontal information bar on the homepage, referencing the continuously updated tables of a stock market.

The colour palette combines black, white and blue with yellow as its contrasting counterpart. These colours draw on the familiar visual language of financial data and programming environments, reinforcing the website's analytical character.

The website is fully responsive and designed with SEO considerations in mind. By avoiding photographic content and relying instead on typography, data and graphic elements, we also kept the pages lightweight, contributing to fast loading across devices.

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