EBGE AWARDS / 2020
Digital Applications - Promotional Websites
Oikon Hospitality is responsible for the financial management and development of hotel units. They approached us in order to design their corporate identity and their website.
What we were told, but we also found in our research, was that the competitors’ websites looked like hotels websites, large beautiful images of well-designed lobby pools and rooms, something that confused us as observers about what was ultimately their work object.
Our clients pointed out that they never wanted to follow this logic, on the contrary they wanted to showcase their expertise in fund management, number specialisation, statistics and financial analysis.
We applied this concept to the design by using Fira Mono, a monospace font used by developers in writing webpage code. We also incorporated infographics and statistics, while the blog was designed to run on a horizontal bar on the home page to resemble stock market tables.
Colorwise we used black, white, blue and its negative colour, yellow which belongs to the basic colour palette of financial data and programming languages. Of course the website is fully responsive, SEO based and the fact that we didn’t use images makes the page very light and loads fast on all devices.
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