Nastasia Village – Identity

Nastasia Village is a boutique hotel located on the island of Naxos, Greece. Following a recent renovation, the hotel continued to receive negative feedback from potential guests. Through research, the owner identified a gap between the hotel's actual character and the way it was presented online. Visitors felt that the website did not reflect the combination of Cycladic minimalism and contemporary local architecture that defined the renovated space, including characteristic elements such as traditional dovecotes.

Drawing inspiration from these architectural references, as well as from Cycladic typography, we developed a new logo that reflects the hotel's distinctive character through a contemporary visual approach.

The owner also wanted to communicate an important part of the guest experience: the illuminated signs that guide visitors along the paths connecting the hotel's different common areas.

We translated this detail into the corporate identity by adopting the shape of these signs for the business cards. Through the use of specially selected papers and print finishes, we extended the physical experience of navigating the hotel into its printed communication.