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Nastasia Village Brand

Category
Year
2020
Loonatiks Design Crew-Nastasia Village Brand

Info

Nastasia Village is a small hotel in Naxos - Greece that belongs to the category of boutique hotels. They have recently renovated their premises, but the response from tourists has continued to be negative.

After a research, the owner realised that the reason why potential customers were skeptical about booking a room through their website at the time, as they typically said, it did not properly represent the character of the space, which combined Cycladic minimalism with elements from the most modern
local architecture like the characteristic dovecotes but all given with a fairly modern look.

Drawing inspiration from the above elements but also from the Cycladic typography we designed the logo. An additional request from the hotelier was to convey in a way the feeling of the path that the hotel visitors experienced through illuminated plates that guided them to the various common areas.

The solution we gave was to mimic the plates shape on the business cards and with the help of special papers we transferred this experience to the corporate identity.

Loonatiks_Design_Crew_Nastasia_Village_Business-Card
Loonatiks_Design_Crew_Nastasia_Village_Letterhead
Loonatiks_Design_Crew_Nastasia_Village_Logo
Loonatiks_Design_Crew_Nastasia_Village_Envelope
Loonatiks_Design_Crew_Nastasia_Village_Typography
 Loonatiks_Design_Crew_Nastasia_Village_Letterhead
Loonatiks_Design_Crew_Nastasia_Village_Cards_Detail
Loonatiks_Design_Crew_Nastasia_Village_Cards_Detail
Loonatiks Design Crew-Nastasia Village Brand-6

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