Lucas sardines is a classic product,
They are caught in the Atlantic
Ocean since 1896 and the “Yellow Can”
has been in the Greek market since 1920,
until now it is considered the leader
in its category because of its high quality.
We all have memories from ourselves or
someone older opening a can of
Over the years, however,
the original design has
been changed, modified,
resulting in the final
picture on the shelf
being messy and uncoordinated.
When KAMILARIS S.A. approached
us to redesign the Lucas packaging,
they mentioned all the above and
at the end of the day their main
goal was to reintroduce the
sardines to the older customers
but also introduces
them to younger ones.
Having that as a base,
we decided to travel back
in time and search for
the original design of
the product. Through our
research we found that this
products had a great
typography based design that
reflected their high
quality with no
Further more, we implement a
basic colour scheme
in order to indicate
the three different flavours,
but at the same time
having a solid identity
on the shelf.
Finally, during our research
on Atlantic region sardines,
we stumbled upon a huge
ecological problem where
the oceans, and especially
the Atlantic, have turned
into huge dumps with vast
amounts of human waste that
pollute the seabed and
choke off marine species.
The awareness of this
become the subject of
Who we are.
Loonatiks Design Crew is a graphic design studio, based in Athens, Greece.
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This policy is effective as of 18 May 2018.