Project
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LT Mono

Year
2020
Loonatiks Design Crew-LT Mono

Info

LT Mono is a monospace typeface designed to serve the needs of our studio’s visual identity. To introduce the typeface and communicate one of our services — custom typeface design — we produced a brochure exploring its anatomy and characteristics.

Taking Arial, perhaps one of the most familiar typefaces in digital environments, as our starting point, we reworked it into a monospace typeface to complement the typography of our website.

The cover introduces the fundamental principle of monospace fonts: every character occupies the same fixed width. Using a grid, we make this underlying structure visible, turning the defining characteristic of the typeface into the main graphic element.

Inside, the brochure presents the typeface in different sizes and applications, with references to graphic design tools such as Letraset dry-transfer lettering sheets, once widely used in the industry.

The back cover brings everything together with an oversized grid — one of the most fundamental tools in our design process and a recurring element in the way we approach visual systems.

Loonatiks_Design_Crew_LT_Mono_Scale
Loonatiks_Design_Crew_LT_Mono_English_2
Loonatiks_Design_Crew_LT_Mono_Greek
Loonatiks_Design_Crew_LT_Mono_Anatomy
Loonatiks_Design_Crew_LT_Mono_English
Loonatiks_Design_Crew_LT_Mono_Alphabet
Loonatiks Design Crew-LT Mono-6
Loonatiks Design Crew-LT Mono-7
Loonatiks_Design_Crew_LT_Mono_Binding
Loonatiks_Design_Crew_LT_Mono_Covers
Loonatiks_Design_Crew_LT_Mono_Brutus
Loonatiks_Design_Crew_LT_Mono_Glyps_Symbols
Loonatiks_Design_Crew_LT_Mono_Back_Cover
Loonatiks_Design_Crew_LT_Mono_Spreads

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