Bayiri Wines

μπαΐρι / bayiri

Originating from Turkish, the word bayiri (bayır) carries multiple meanings:

bayiri / Turkish bayır

(noun) A slope, usually of a mountain or hill.
(by extension) Fallow or uncultivated land.

Expression

bayiri to kefali — «μπαΐρι το κεφάλι»: describing a careless person who gives little thought to things or simply doesn't care.

In Greece, these sloping fields are often used for cultivating vineyards. This layered meaning became the creative starting point for the Bayiri Wines label design.

Visually and typographically, we adopted a deliberately basic, almost fallow approach, resembling the straightforward presentation of a word in a dictionary. However, faced with the legal restrictions surrounding the presentation of wine varieties, we developed an unconventional solution inspired by blackout poetry.

In blackout poetry, words are erased from an existing text to reveal a new meaning. We applied the same principle to the etymology of bayiri, removing selected information and concepts to create something new while retaining the essence of the original word. Much like the cultivation of once-barren land, the act of erasure becomes an act of transformation, giving new meaning and purpose to what was already there.

After all, isn't this also the essence of winemaking? The transformation of a grape into something entirely new.

Finally, each wine variety is distinguished by the colour of the wax seal applied to the cork, creating a simple and recognisable system across the collection.

Printing by:
Xenos Printing

Paper Used:
G.F Smith
Label Colorplan / Pale Grey

Paper Supply:
Perrakis Papers

Photoshoot by:
Konstantinos Gikas