Archon P.R.F.
Info
ARCHON describes itself as Greece’s first Pansexual Radical Group. Its aim is to create a community free from taboos and prejudice, built on understanding, acceptance and a shared sense of fun.
The group wanted a website that would communicate these values while bringing together its different activities. From raising awareness about environmental and social issues to promoting public-benefit initiatives such as reforestation and blood donation, as well as presenting the cultural events and parties it organises, the website would become a central point of communication for the community.
During our first meeting, two key questions emerged. How could ARCHON’s pansexual identity be expressed through a visual identity? And how could we incorporate the group’s naval-inspired structure, with roles such as Captain, Captain No. 2 and Crew, without making the design overly literal or resembling a nautical subculture?
We found a balance through a system of typographic references and details. While researching the lettering used on ships, we noticed how typefaces often vary according to the vessel itself. Cruise ships tend to feature serif typefaces, tankers often use bold sans serifs, warships make use of stencil lettering, while fishing boats frequently display more handmade styles.
We brought graphic elements from these different typographic categories together in an unconventional way. Individually distinct, they form a coherent visual identity. The same approach informed the website, where we combined two typefaces inspired by ship lettering. One of them is Sanskrit Ume, which we adapted to support the Greek language. Additional water-inspired elements appear in the image treatments, recalling the calm trails left behind by ships as they move across the sea.
The website structure follows the logic of a news publication: the latest article appears first and receives the most prominent image, while older stories gradually become smaller as visitors move through the page.
On the homepage, the oversized ARCHON logo stretches across the full width, immediately establishing the group's strong character. Below it, the manifesto is presented with a fully justified headline, visually reinforcing the idea of a community that embraces people across the spectrum of sexual identities and orientations, with mutual respect at its core. This typographic approach continues throughout the website's headings.
Finally, we designed the cursor to leave a temporary burn-like trace on the screen, suggesting the warm imprint of one body touching another.