Exhaust Center had its zenith in the mid 00’s as a top exhaust manufacture for tuned-up automobiles.
After starring in branch magazines in the spirit of - bitches hoes and all that shit - disappointed by the
low level image they had, they came to us asking for a facelift in order to attract a better clientele,
we convinced them they needed a new head.
We based our design approach on a new concept that has actual connection with the outcome of every exhaust modification, and that is sound. The logo itself acts like sound bars displayed on a decibel meter, a well known
instrument used in order to measure sound level.
They also asked us to design promotional materials such us posters & t-shirts that they will give their clients.
The direction we followed here was a simple one, let`s design something that an individual would like to wear
or hang on its wall and won`t throw away the next minute.